This week, Chris Webb (dashing BI guru) published a post about the branding changes Microsoft recently announced for their Power BI products. One of these branding changes is that “Power Query” will be referred to as “Get & Transform”. So in Office 2016, you won’t see Power Query in the Ribbon. Instead, you will see
Yes… we are going from the relatively descriptive “Power Query” to the nebulous “Get & Transform”.
Sigh….what can I say? They used the word GET.
This is one of the greatest advances in functionality in
Excel over the last 10 years and they use Get? How about “Extract & Transform”? How about “Query & Transform”? Surely there are better terms than Get.
I swear they almost called it “Get your Transform On
I personally find the name change disappointing.
The name Power Query is descriptive. It exactly points to what this tool does.
Chris hypothesizes that the name change is an effort to reduce confusion and to give Excel commoners a warm and fuzzy about all the scary magic that comes out of Power Query.
Well what’s more confusing than this:
Data Explorer…er I mean Power Query…no wait…I mean Get & Transform.
And about those common Excel users who need a cozy name? Well, from what I can gather from the frequent updates to the Power Query Add-ins over the last two years, many of us have been using the Power Query Add-ins and suggesting new ways to improve it. That doesn’t sound like a user-base that is shying away from this functionality.
If we’re looking to dumb things down, why stop at Get & Transform? Heck let’s rename everything.
Rename Styles “Pretty Colors”. Oh and no one knows what Conditional Formatting means. Better make that simpler too.
And the word “Charts” is soooo last year.
Let’s call that group “Big Sexy”.
And while we’re at it…
Joking aside, here is what (I believe) is driving these branding changes.
“Power BI” is being positioned as an Enterprise-Level offering. If the perception is that we can get that sweet Power BI milk directly in Excel, then why buy the cow? We don’t want to confuse Excel with real BI do we? So in an effort to remove any doubt that Power BI and Excel are different, all references to the word “Power” will be wiped away.
- Power Query is now referred to as Get & Transform.
- Power Maps is now referred to as 3D Maps.
- Power View will continue to exist in Excel 2016, but it will be hidden away a la Zelda Goldman from Pet Semetary. If you’re using Power View in Excel 2013, you may as well start rebuilding those in Power BI Desktop now. All the cool new stuff being built for Power View is going into Power BI Desktop (not the version that comes with Excel).
As for me, I personally will continue to call Power Query what it is – “Power Query”.
I’ll only call it Get & Transform when Microsoft renames PowerPoint.